Dubai Goverment Developer
Dubai Government Developer Master-Planning Development Case Study
Market analysis for 12M sqft Dubai Harbour waterfront development strategy.
Opportunity
A government developer required market insights for 31 waterfront plots in Dubai, covering 12 million sqft of permitted GFA across various asset classes, including residential, hospitality, retail, and F&B. The objective was to assess Dubai Harbour’s market trends and identify potential gaps in the current development landscape. The study focused on optimizing the project’s development mix to maximize investment returns.
Approach
We conducted a comprehensive study to assess and prioritise all 31 waterfront plots based on market potential. The analysis included supply and demand trends across different asset classes while benchmarking successful waterfront developments. Financial models were developed to evaluate various investment scenarios and optimize project outcomes.
Solution
We optimized land use allocation across the 12 million sqft GFA and created a strategic phasing plan for the 31 plots. We provided product positioning to address market gaps and recommended unique amenities and features. We also conducted an ROI analysis and financial projections to support the proposed strategy.