Mujtaba joined Cushman & Wakefield Core as Performance Marketing Lead, bringing extensive experience across residential, commercial and mortgage real estate sectors. Since 2018, he has worked with leading brands including OLX Group and Knight Frank in the Middle East, developing strong expertise in demand generation, marketing automation and lead generation. His skill set spans competitive analysis, account-based marketing and attribution modelling, with a track record of delivering measurable growth through data-driven strategy. Mujtaba has managed digital campaigns across APAC, the GCC and Europe, giving him a global perspective on what drives effective and scalable marketing performance. In his role at Cushman & Wakefield Core, he focuses on building insight-led, results-oriented marketing programmes that strengthen engagement and support the firm’s commercial objectives. **Expertise** • Paid media/Search campaigns • SEM • SEO • Marketing automation • Email marketing • Digital strategy • Analytical skills • Online marketing • Demand generation • Performance dashboards